FOUNDER & LEAD STRATEGIST

With a deep-seated background in creative and brand development, Daniel stands out as a seasoned creative executive. His leadership has driven pivotal initiatives for iconic brands such as Estée Lauder, Armani, and Ulta Beauty. Recognizing the critical need for brands to have a strong strategic blueprint to effectively impact, engage, and disrupt the market, Daniel established Surjj Creative Collective.

This all-encompassing agency, specializing in creative strategy and content production, offers brands a fresh trajectory beyond conventional marketing avenues. Central to his philosophy, Daniel's methodology harmoniously melds marketing, strategy, creative prowess, and operational excellence into one cohesive practice.

VISUAL DESIGNER & ART DIRECTOR

Possessing an intricate expertise in visual design, Tong stands out as an invaluable asset to the Surjj Creative Collective. His refined aesthetic, echoing a blend of clean elegance and thoughtful minimalism, has been instrumental in sculpting the brand's visual narrative. Drawing inspiration from the hustle of New York and the Zen principles inherent in Chinese art, Tong's designs evoke a deep sense of introspection and clarity.

Tong's artistic prowess plays a pivotal role. He harnesses his unique design sensibilities to craft visuals that not only embody a brand's essence but also propel client projects from mere concepts to tangible market successes.

GLOBAL MARKETING STRATEGIST

From the realms of global beauty, Sabrina Ali emerges as a beacon of strategic prowess. Her tenure at prominent brands like Estée Lauder accentuates her flair for intertwining innovative creativity with the intricacies of international markets.

Based in Chicago, Sabrina's track record is replete with curated product launches and robust partnerships. Her expertise spans diverse markets, from Sephora Middle East to budding opportunities in India and Indonesia, always zeroing in on the harmonious blend of product innovation and market demand.

Within the Surjj Creative Collective, Sabrina's harnesses her vast experience, to help steer clients domestic milestones to global success. She exemplifies Surjj's mission of transcending traditional marketing horizons.