Pinkkiwi: a brand birthed to ignite creativity in beauty. Entrusted with its evolution from mere concept to tangible reality, our mission was to redefine the beauty retail landscape in both the US and Chinese markets. Anchored by the artists behind it—hair stylists and makeup artists—we devised an educational platform where individuals could shop, discover, and deeply engage with all facets of beauty. From branding to e-commerce strategy, we've sculpted Pinkkiwi's journey.