Estée Lauder Companies (Becca)

Executive Production | Art Buying | Post Production | Packaging Development + Production

After pioneering the beauty industry's era of influencer-led makeup collaborations, Becca Cosmetics chose to partner with model, actress, and spokesperson Chrissy Teigen to unveil an exclusive collection co-created with her. This global launch necessitated the crafting of a distinct brand identity, inclusive of both packaging and product development. We were honored to spearhead the success of this product launch from its inception. From product innovation and creative production to the launch event, we played a pivotal role in this collaboration's debut.

Photographer/Director: YuTsai
Art Direction: Fabien Pons
Line Production: Ally

Contact us.

info@surjjcollective.com

Locations

  • New York

    Chicago

    Sarasota

  • We are currently seeking talented and passionate marketing professionals, creatives, curators, and tastemakers, just like you, who are ready to disrupt industry norms and redefine what's possible in beauty, fashion, lifestyle, and retail branding.

    info@surjjcollective.com