After pioneering the beauty industry's era of influencer-led makeup collaborations, Becca Cosmetics chose to partner with model, actress, and spokesperson Chrissy Teigen to unveil an exclusive collection co-created with her. This global launch necessitated the crafting of a distinct brand identity, inclusive of both packaging and product development. We were honored to spearhead the success of this product launch from its inception. From product innovation and creative production to the launch event, we played a pivotal role in this collaboration's debut.