We were privileged to relaunch the Becca Cosmetics brand, channeling the voice and narrative of Gen Z icon, Barbie Ferreira. The campaign was shot on location in Beverly Hills and spotlighted actress Barbie Ferreira from HBO's Euphoria. Our goal was to encapsulate a significant campaign for the brand's rebranding phase. We united 10 talents from across the globe to narrate an inclusive story, celebrating diversity and individual style. The result: a long-form brand video, a hero campaign still, and a series of intimate interviews with the actress.